Overview
The context
In a crowded power-tools market, new models, price changes and promotions appear constantly. The business needed a reliable, automated way to follow competitor moves and connect them to its own sales performance.
Challenge
What was holding them back
Scattered market data
Competitor information was spread across many channels.
Manual tracking
Monitoring products and prices by hand was slow and incomplete.
Limited trend insight
Sales data was not linked to competitor activity.
Objective
What they set out to achieve
- Automate collection of competitor product and price data
- Identify products accurately with AI
- Analyse sales trends alongside competitor moves
- Give teams clear, shareable dashboards
Solution
What we built
Automated data collection
Competitor product, pricing and listing data gathered from online sources.
AI product recognition
Image models (YOLOv8, ResNet-50) help identify and classify products.
Sales trend analysis
Sales performance analysed by product, period and region.
Insight dashboards
Competitor and sales trends side by side for faster decisions.
Impact
The results
FasterVisibility of competitor moves
LessManual research effort
SharperPricing and product decisions
ScalableCoverage of large product ranges
- Teams react sooner to competitor launches and price changes
- Sales strategy grounded in market data, not anecdote